MotoMint – Automobile and Car Videos Application


MotoMint is an application targeting the automobile industry. It basically fetches automobile and car videos from across the world through the medium of internet. The application also looks out for the regular updates from various automobile manufacturers and gives the information about them to the users within a shorter time period. It picks up the latest automotive news, videos, new and old car reviews and much more from the Inter net and presents them directly on the device for the user's perusal. He can download this application from the Google stores link. It is available in both iOS8 and Android versions. At present, the iOS8 version has more features added.

Features of MotoMint

It has a novel way of connecting with the latest trends in the automobile industry across the globe. It stays connected with Internet to pick out the videos featuring new automobiles and new technologies. The automobile enthusiasts have to just download this application and install on their devices to get the recent updates on the happenings in the world of automobiles. It stands apart from other automobile applications available in the market by providing anything and everything that the automobile industry comes out with. In short, it fetches the latest auto videos, auto entertainment programs, the firsthand description videos on new cars that are out. On a simple click, it comes out with high-quality automobile videos from across the world.

Nature of Videos Selected

This application searches only for the top ranked videos from across the worldwide web. For this purpose, it uses a new concept called curation . The built-in algorithm curates the videos based on the ranking given by the international bodies. Normally, these international rankings depend on the content and the number of visits to adjudge the video quality. While displaying the curative videos, the application arranges them under different tabs. The tabs dedicate the information on a particular brand of automobile so that viewers don't get confused. Moreover, the dedicated page in each tab describes only the selected brands. The application also allows the customers to view the YouTube channel on motors directly. By working this way, the MotoMint application lets user to get detailed information about various updates on events happening in the world of automobiles by means of high-quality and maximum-visited videos. The application stores the downloaded videos and saves them under different folders. This enables the users to see these videos later in offline mode.

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How Medical Coding Is Helping the Healthcare Industry?

Medical coding has become one of the most crucial parts of the healthcare industry these days. These codes are used to enhance the overall effectiveness of operations in this industry. There are different types of codes that are used for different types of activities and billing purposes, so that there are no redundancies and aberrations in healthcare operations. This is the reason why being a medical coder has become an attractive career choice, as many young professionals are getting trained for this career path. There are several advantages of coding in different industrial aspects, and they are discussed below.

Monitoring Medical Progress and Diagnosing Diseases

Today, most of the healthcare institutes are keeping electronic records of their patients and their progress through medical coding. Using this, they can track down a patient's progress. Usually, codes have all the details like the type of disease a patient has, a timeline of the diagnosis and treatments, types of treatments and medicines used, etc. As a result, the medical facilities do not have to review every single patient's medical chart before taking further decisions. Overall, coding helps the doctors and specialists to track down the patient's progress and when they should re-visit for any type of treatments and how they are doing under certain procedures or drugs.

Helpful in Medical Research and Funding

Without proper research, the medical industry cannot survive, and healthcare professionals and researchers are spending a lot of their time. Proper research allows the industry to come up with breakthrough drugs, treatments, and diagnostic details. It helps the researchers and doctors in finding relevant diseases and the ones which are critical and needs to be worked upon across the world. They can also find details about their effects on people and their end results so that they can come up with a strong argument while trying to get proper funding from organizations.

Keeping Track of Reimbursement Procedures

Most of the healthcare institutes get their revenue from the Medicare advantages and various other medical insurances. This is where medical coding and billing becomes useful. Medical coding is done to keep track of every physician's and their patient's encounters regarding the diagnosis, different tests, treatments, procedures etc. These codes are to be written with complete accuracy as they have a monetary value attached to them, and then these codes are sent to insurance and Medicare agencies so that the healthcare facility can get reimbursed. Usually, these codes have to be written properly, a facility can be underpaid or overpaid, and it will take a lot of legwork to get it done properly.

When it comes to coding, accuracy is everything. A single wrong code can lead to wrong assumptions, and wrong assumptions can lead to wrong treatments and procedures. Therefore, most of the health care facilities want their codes to be handled by professional coders.

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How To Tell If Someone Is An Entrepreneur

One thing defines an entrepreneur – constructive action.

Typically, they’re the salesman – doing * everything * to get people to buy their stuff. We all have the image in our heads; the “wheeler-dealer”, picking any opportunity to try and exploit (and other people) for profit.

Indeed, the term “entrepreneur” seems to have drifted around the present lexicon – from “something you did” (typically to improve people’s lives) into a blend of “money mad hustler” and “someone who doesn’t ‘follow the rules’ “.

The reality is the modern meaning could not be further from the truth.

Entrepreneurship isn’t a vocation or job. It’s not a label which you apply to yourself in order to make yourself more endearing to a particular party, or clientele … it’s a way of doing things.

Many “entrepreneurial” types actually have jobs. They’ll never admit they are “entrepreneurs”, although they exhibit all the traits of one. The question is what these traits are, and whether you – or someone you know – has them.

What Is An “Entrepeneur” ?

Entrepreneur is a word derived from French – loosely describing a “problem solver”.

Whilst its connotation has changed over the years, the premise persists – an “entrepreneur” is someone who creates a “widget” and has the ability to encourage other people to buy it.

What this “widget” is can be a commercial product, service or idea .

It’s actually interesting … some of the greatest “entrepreneurs” of history actually had nothing to do with money. They were completely focused on the development of a particular “result” and committed themselves whole-heartedly to its realization.

Whether this meant conquering the Persian empire (Alexander), developing the light bulb (Edison) or creating stable PC systems (Gary Kildall), conquering the Aztec empire (Cortez), the term “entrepreneur” really denotes someone who wants to build something.

The BIG difference between “original” entrepreneurs and the swathes of new-age idiots (who typically aggrandize a hedonistic lifestyle + seem to have an infatuation for “crypto”) is that the former were committed to a single profession, and manage to ” leverage “that through the development of increasingly ambitious” projects.

These projects could be anything … but they all had a core “reason” to exist. This reason was what drove the originator to pursue the endeavor, and continue even when it was questionable whether it was even “possible” or not. Obviously, the reason we remember them is that they not only discovered it was “possible”, but entirely feasible … hence their success.

How To Tell If Someone Is One

The typical sign is they will do strange things …

  • interest in esoteric ideas
  • pursuit of interests not directly correlated to the accumulation of wealth
  • strong displays of passion for particular subjects
  • immersive nature with different ideas (trying to recreate historical events etc)

The point is that REAL entrepreneurs are not typically concerned about money at all .

Their primary concern is the creation of a “thing”. What that thing is, is determined by either their character or interests … but in every instance of someone who’s achieved a large amount of success, they were completely and utterly focused on doing “their” thing no matter what.

This is actually important.

The modern world seems to have every 18 year old male wanting to be an “entrepreneur” – like it’s a badge of honor or something. If you’re not “growing”, you’re “dying” … right?

The truth is that our society has become so focused on convenience that the majority of these money-grabbing idiots have absolutely no business even considering themselves “entrepreneurs”.

They have no experience, no skills and are only latching onto the latest “fad” in order to escape the mediocrity which has come to pervade the West’s consumerist culture.

Entrepreneurship typically follows YEARS of interest in a particular subject. It typically follows HUGE investments of time & energy into the cultivation of a skill set, experience and “involvement” in a particular space.

Most importantly – entrepreneurship is about doing something “your way”.

Stay Clear Of Modern Idiots

The BIGGEST problem I continually see from the hoards of idiots is they are following following a “book” or some other “rules” on “how” to be an entrepreneur.

I see it all the time … guys reading all the biographies, neural studies, latest books from the big wealthy fat cat – all trying to discover the “secret” to massive success.

What’s ironic is that all of this stuff just works on the “outside” of the issue – the same people who read all the “stuff” end up with the SAME questions … “what do I sell?” – “how do I know if I’m going to make money on a product? ” – “What’s the secret to getting rich?”.

  • If you have to ask “what do I sell”, you’re not an entrepreneur.
  • If you have to listen to what a “successful” person has to say on a subject, you’re not an entrepreneur.
  • If you have to consider all the “rules” put forward by others, you’re not an entrepreneur.

The point is that the modern world is chock-full of wannabe losers. Even the “successful” ones aren’t actually truly successful – they may have made a bunch of money, but what did they actually achieve ? The answer is relatively little (or even nothing).

The truth is that if you want to “be” an entrepreneur, you have to get to work.

EVERYBODY has their own work. Some are models. Some are footballers. Some are computer programmers. Some are painters.

The “trick” is to do ANYTHING in order to get moving forward in an industry; Clean the floors if necessary.

Once you start to gain some progress, the “entrepreneurial” stuff comes from leveraging any progress made within it – either to create & market a product, or to help a market better appreciate the potential of another device / product.

Traits Of “Real” Entrepreneurs

  • Quiet (or at least reserved )
  • Fully capable of embracing failure (indeed, using it as a spur to change / adapt)
  • Working constantly on different elements within their “industry” (again, everyone has a place)
  • Unafraid of social constructs (just because someone said it doesn’t make it true)
  • Laser focused on what “they” want to do (you want to bring sustainable farming to Africa? This is the type of thing a “real” entrepreneur will actually do)
  • Unafraid to give freely (most “entrepreneur” types are not attached to money at all … typically not having much until they find mercantile success)

If you haven’t worked it out, the core is purpose.

The modern world has very little emphasis on purpose; rather it focuses on productivity.

Nothing wrong with this, but it devoids most people of their passion. It’s good for GDP and McDonald’s – but bad for the creativity lying latent within a large number of people.

If you want to adopt “entrepreneurial” traits, the key is to become attuned to a particular “purpose” – through which you’re able to invest your entire life.

If you’re just looking at Ferrari’s and thinking that you “kind of want to become rich” – entrepreneurship is not going to do that. It’s a very difficult road, with only the most persistent and enduring surviving.

You need to get to work, and only then will you discover hidden opportunities into which you’re able to apply your expertise, experience or network to build something of real value to the world. This real value is then absorbed by the market, who’ll either pay handsomly for it – or reject it. This is pretty-much what determines whether someone could be considered an “entrepreneur” or not.

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Spanish Lesson Covering the Names of Different Stores and Shops in Spanish

In today's Spanish lesson, you will learn Spanish vocabulary for the names of different stores and shops in a typical neighborhood. To get to know the names of the stores and shops, we are going to imagine a conversation between a student new in the neighborhood and his roommate.

Hola Guido, ¿Te gusta la zona? (Hi Guido, do you like the area?)

Sí, claro, pero todavía no conozco mucho. Ó Dónde puedo comprar leche y huevos? (Yeah, sure, but still do not know much about it. Where I can buy milk and eggs?)

Bueno, ese tipo de cosas básicas las puedes encontrar en el almacén de la otra cuadra, o en el Supermercado que está sobre la avenida. Huevos, también se pueden comprar en la granja, que está en la calle guemes, esquina medrano; allí también venden pollo, queso, y otros artículos típicos de granja. Es un local rojo, que tiene al lado una Pescadería, con muy buenos precios, económicos. (Well, those kinds of basic things you can find in the store on the next block or in the supermarket which is on the avenue. Eggs can also be purchased at the farm store, which is in Guemes Street, corner Medrano, there they also sell chicken, cheese, and other common foods from farms. It is a local store, which is next to a fish market, with very good and cheap prices.)

Ah, muy bien, quiero leche y huevos para preparar una salsa blanca, porque quiero cocinar pastas. Así que mejor voy al súper y compro pastas. (Ah, very good, I want milk and eggs to make a white salsa, because I want to cook pasta. So you better go to the supermarket and buy pasta.)

Las pastas son más ricas caseras. En la esquina hay una Rotisería. Me encantan los ravioles de ricota y nuez de allí. Y enfrente, en la Panadería, venden un pan riquísimo que te va a venir bien con la salsa. (The homemade pastas are tastier. On the corner there is a deli. I love ricotta and walnut ravioli from there. And in front, at the Bakery, they sell a delicious bread that's going to go well with the sauce.)

Entonces en este barrio hay de todo. Aunque anoche tenía antojo de una gaseosa y no pude encontrar un kiosco abierto las 24 horas. (So ​​in this neighborhood there is everything. Although last night I had a craving for a soda and could not find a kiosk open 24 hours.)

Sí, es difícil, un kiosco abierto después de las 10 de la noche lo encuentras a unas 8 cuadras. Es mejor ir a la Farmacia, sobre la avenida hay una Farmacia muy grande, donde además de medicamentos y artículos de tocador, venden gaseosas, chocolates y dulces. Está abierta siempre. Lo único difícil de encontrar por acá es una Ferretería, así que cuando se rompe algo en la casa, compro clavos, tornillos o enchufes, cerca de mi trabajo. (Yes, it is difficult, a kiosk open after 10 pm you can find about 8 blocks away. It is better to go to the pharmacy, on the avenue there is a large pharmacy, where in addition to medicines and toiletries, sells soft drinks , chocolates and sweets and Is always open. The only hard thing to find around here is a Hardware store, so when something breaks in the house, I buy nails, screws or plugs near my work.)

Aún así, es un barrio muy lindo. Hay un Bar y algunos Cafés cerca. Y la gente es simpática. Hoy no tenía cambio y la chica de la Frutería y Verdulería me ha dado las naranjas gratis. Quizás deba invitarla a la Heladería a tomar un helado, ella es también muy bonita. (Still, it's a very nice neighborhood. There is a bar and a few coffee shops nearby. And the people are friendly. Today I did not have change and the girl in the fruit and vegetable store gave me free oranges. Maybe I should invite her to the Ice Cream Parlor for ice cream, she is also very nice.)

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Health Care Billing Issues: Sudden and Expensive

Insurance is designed for sudden expensive exposure that most of us cannot afford. If you look at those words again: sudden and expensive. It does not spell out the predictable and affordable. For years though, we had someone with the bigger purse paying the bills. Most of us had very little to pay out-of-pocket for any of our own medical expenses. At least until now.

It's common knowledge that those who have more money tend to have more to spend without question. Insurance companies are not any different; they are the ones with the bigger purse. Medical providers know this as well. Over the last 50-60 years, the providers increased their prices to see what they can get away with, at the same time the insurance companies were negotiating for bigger discounts. This is how healthcare became big business. The insurance companies fronted this cost, and now we have to cover the expense of higher premiums today.

The pricing transparency is null in the healthcare industry. Partly because we never needed to know because someone else was paying the bulk of the bill. The other reason is that no one shopped their healthcare expenses like they do other consumable items. The medical providers know this and took advantage of this. The price for something billed to the insurance company and what is the 'cash price' can be completely different. Which one are you going to pay?

It's highway robbery if you ask me. Take a typical generic medication at the local pharmacy. One could cost about twenty dollars to the insurance company, but your price if you pay the cash price could be ten dollars. Why? It is because they can.

The opposite is also true. If you ask for the cash price, it could be double what the insurance companies negotiated price. Many providers will charge the patient the billed amount versus the discounted amount. It's kind of like since you asked I'll charge you more.

Personal case study: My kid injured his hand. The specialist could not tell that it was fractured or not. They wanted to lean on the side of caution, but I wanted to know if it was just a deep bruise or a fracture. The doctor suggested that we do an MRI on his hand just to be sure. As any caring father would, I inquired how much would this cost me if I paid cash, I have a high deductible health plan. He said the insurance company approved amount is $ 350 (this was a small MRI machine). He continued and said I don't make anything from them. So if you pay cash, I would charge you $ 450.

With many policyholders having High Deductible Health Plans (HDHP) or Health Savings Account Plans (HSAs), many providers realize the patient is responsible for the initial expenses. This can be good and bad depending on the view.

First, there is the negative view. Many are expecting the first dollar coverage to be paid for by the insurance company. Every doctor visit, lab test or prescription drug is coming out of your pocket first and is applied towards your deductible. Some may not like this idea.

The flip side to this is you have more control of your expenses while saving in premium costs. The net gain is worth it for many. They can ask more questions about their healthcare. Why? It is because it's their money. More importantly, you should be asking more questions about your healthcare.

At the end of the day, it is your healthcare and your money. Finding that happy middle ground between the cost of the coverage and what you get for it can be overwhelming and expensive. Figuring out what is important to you and asking enough questions so you can make better-educated decisions will save you thousands of dollars over the years. After all, it is your money.

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How to Measure Recruitment to Improve Effectiveness

It is often essential for the HR Department to be discreet in recruiting new employees because it requires a lot of effort and training time to create quality performance from these people. An organization needs to learn how to measure recruitment to tell if the HR department in a certain organization is performing well to meet the demands in the organization. Only those who have excellent profiles can get the job, as well as those who are projected to be efficient for the position.

Good profiling and selection is the basic step for all kinds of recruitment. Most recruiters think that skills are the most essential in passing the first step in selection. However, if the applicant does not pass the minimum skill requirement, then it means he will not be efficient enough for the job. That is one of the big mistakes in recruitment. There are a lot of ways to measure recruitment effectiveness in order to save time in conducting a "trial and error" method every time you hire personnel.

If you want to measure the production point of view in recruitment, then you can make a relative comparison between the employee production and product knowledge and the recruitment and training team. The other perspective is about the financial side of the company, and you can measure the recruitment effectiveness here by yield. There are actually three kinds of yields, which are the first pass yield, the second pass yield, and the RTY or roll through put yield. The first is very simple and can be easily calculated by just dividing the number of people hired by the number of people interviewed. Then for the second pass yield, the number of people is divided by the number of applicants who passed the second test by the number of those who passed the first test. And for the RTY, the percentage from the first pass yield is multiplied by the percentage from the second pass yield and multiplied in the third step.

Another way to measure recruitment performance is the cost-per-hire. You can divide the total recruiting costs by the number of filled positions. The new hire quality is yet another measurement. You can appraise employees on their first ninety to one hundred eighty days during their training days and actual working days. This period is enough for you to see if the trainees meet the performance level in their probationary period and then you can now list them for regularization. This is really systematic and you will not get lost.

With all these available methods on handling recruitment, you will not only save time but money as well. You also shed out some when you are advertising a job opening, processing of exams, and other things related to the application process. When you know how to measure recruitment, then you cut down on costs, and also on the probability of getting inefficient employees. It is not bad to set high standards for your company. It is only that you are making sure you will get the best manpower out of a multitude of skilled people in the industry.

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The Entrepreneurial Success Plan for Coaches

Many coaches know they have been blessed with a gift to coach but are not confident with the part of being an entrepreneur. Sadly, the number of coaches who don’t succeed is probably far greater than the number of coaches who succeed.

If you are a coach that is self-employed it is critical to the life of your business that you are equipped with skills to succeed as a business owner. You can’t simply focus on being an amazing coach, you must also be an amazing CEO. That means running your business in a way that it will succeed even during the toughest times. This article is going to share some tips to help you achieve and maintain entrepreneurial success as a coach.

1. Hire a business coach or take business classes:

There are business coaches and business classes that specialize in helping coaches to grow their business. Don’t feel like you must “go at it” alone because you don’t. And don’t wait until your business is in trouble to seek guidance. This is something that should be done frequently so that you can stay “on top of things.”

2. Know the specific problem you solve:

It is important that you know the specific problem you solve for your clients. Most of the time problems equal some level of pain, frustration, or dissatisfaction with life. So when you can solve problems for your clients you can help them live a happier and more fulfilled life. And that is priceless. And knowing the specific problem you solve also helps you to market your business better, attract your ideal clients, and stand out in your niche.

3. Don’t be afraid to charge for your services:

This is huge because in order to stay in business you must make money. And you absolutely can’t charge fees that are so low that you can’t keep your business doors open. Now this does not mean you have to charge such a high fee that you are out of the reach of your ideal clients, but neither does it mean that you should charge so low that you are struggling financially in your life and in your business.

Having the right money mindset is essential because it will empower you to break through fear, doubt, and other issues around you charging the fee you truly desire. Not the fee that you feel like people will pay you, but the one that is fair to both you and your clients. And there is a way that can be done so you will still feel authentic and in divine alignment.

4. Stay motivated:

This is a key piece to entrepreneurial success that is often overlooked. Why? Because most of the time when we hear the words “entrepreneurial success” we think of things that are happening externally, like working with a business coach, taking business classes, or learning marketing skills. But motivation is the fire under everything else. Because without motivation no real action is being taken.

Keep pushing toward entrepreneurial success and refuse to give up. You will have some good days and you will have some not so good days but keep moving forward. Keep focusing on the reason you decided to become an entrepreneur and let those reasons continue to fuel your success. Believe in what God has purposed you to do and trust divine wisdom, and guidance. And if you ever feel your motivation getting low fuel up by listening to things or reading things that inspire and motivate you.

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Home Insurance Explained

Congratulations! You're about to become a full-fledged homeowner. Before you let the drawn-out home buying process pass and you begin to bask in the first moments of home ownership, be sure to be on top of the home insurance process.

After putting so much time, effort and money into buying your new home, you're going to want to be sure your home has the proper coverage it needs.

Of course, you probably are not even sure of the type of varying coverage you need.
While there's standard insurance for homes, every home and every homeowner has individual exposures that need to be addressed. And while insurance can seem like a thorny process, if viewed as piece by piece coverage, it is easier to understand.

The insurance people sum up six chief forms of coverage so that even a layman can make sense of the information.

The Six Essential Forms of Homeowners Insurance

1. Your dwelling coverage: This coverage protects you from damage to the actual locations of your house. If there is a covered loss – one incurred as a result of events such as fire, storms, theft and / or vandalism – you will be reimbursed up to the limits for repair work or rebuilding. In order to assess your coverage needs in regard to this, you and your insurance specialist can estimate how much it would cost to reconstruct your home. Additionally, if there's a mortgage on the home, your lender will demand explicit kinds of coverage, as well as specified limits and deductibles.

2. Your other structures: Any detached garage or the like, such as sheds or fences, will be protected under this form of coverage. Coverage is generally up to 10% of the amount of insurance on your home, but you can request broader coverage if you think you need it.

3. Your personal property: This aspect of insurance shields you from damages or losses in regard to your personal things. This includes furniture, sporting goods, computer systems, kitchen appliances and so on. A standard policy will cover the actual cash value, but if you think it's better to go with replacement cost coverage you can opt for it. Both of these forms of coverage are subject to the limits and deductibles set within the policy.

4. Your loss of use coverage: In the event your home is so damaged from a covered peril that you cannot live in it while under repair or reconstruction, this form of coverage pays for your temporary living costs.

5. Personal Liability: This coverage will protect you from a lawsuit if you or other household members cause an injury to another person or cause damage to another's property.

6. Medical Payments: This type of coverage will cover the medical costs of those injured on your premises.

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Purchase Investment Properties On A Budget Using Crowdfunding

What is Crowdfunding?

If you are tired of low returns from Certificates of Deposit, Thrift Savings Plan and other Equity Investments, check out Crowdfunding for double digit returns. Crowdfunding is gaining in popularity as an investment strategy for many investors. It is a unique process to raise capital through family and friends, potential customers and individual investors looking for different investment venues. To promote Crowdfunding, advertising is a focused approach utilizing social media and real estate investor forums and associated networks.

What Platform is Right for Me?

My preference is Crowdfunding with real estate investments which I will discuss here. There are many different strategies and models of crowdfunding platforms so you want to be sure that the platform you select is a good fit for you. Ask the question: Am I comfortable with the amount I’ll be investing? Do we share the same values? Are you in agreement with their investment strategies such as flipping houses or buy and hold for long-term passive income? The amount required to invest will vary with each venue so shop around until you find one suitable for your investment portfolio.

Do Your Homework

Do your homework before investing. Historical performance is a good indicator of future performance. Get to know the management team and see what they are doing on social media. How transparent are they and how willing are they to talk to you and answer your questions, including the hard ones. Those that a more willing to share beliefs, management and goals tend to do better for themselves and their customers over the long term. Also reach out to other investors to get their input and endorsement.

Do the Math

I have seen many attractive returns advertised to only find out they were tickler rates to get you to call. Do your homework to see if the numbers are realistic. Ask how much detail is provided on the business? How can I access my investment and returns after I have committed? How and when are investment returns distributed? What type of reporting (personal and legal) is provided to the investor? Make sure you are comfortable with the management team and security of your investment before taking that first step.

Crowdfunding Example

I personally invest with Holdfolio. Their buy-and-hold platform consists of 10 rental homes within a single portfolio. These houses are purchased, reconstructed for rental ready use and then leased. 60% ownership is provided to investors (the crowd) with a $ 10,000 minimum investment. 40% ownership is held by the Holdfolio management team. Advertised returns when I invested over a year ago were 10% to 14% and am currently realizing 11% returns annually. With each new portfolio, 10 additional houses are offered to investors at an average crowdfundng pool amount of $ 320,000 which is usually filled within 4 to 5 days. Holdfolio just finished Portfolio 10 and is beginning Portfolio 11 soon. This is just one example of many crowdfunding platforms.


Real estate crowdfunding is quickly becoming more popular today as investors move away from equities to search for greater returns in other markets. Be sure to do your homework and narrow your search to a top three. If this is your first time, once you make your selection start with a smaller amount until your comfort factor allows you to do more.

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Why Is Behavior Change Towards Healthy Diet and Lifestyle So Hard?

I've been pondering this question ever since reading an article that public health officials in the UK want to start labeling foods with "activity equivalents." (1) While only a proposal at this stage, these depictions would let consumers know approximately the time and types of activity required to burn off the calories in the product being purchased. A box of biscuits might, for example, have a picture of a person walking for 60 minutes or swimming for 30 minutes to demonstrate the type of activity and length of time it would take to burn off the calories in one serving. With more than 2/3 of the population in the UK falling into the overweight or obese category, this might be a good step forward.

But it is? While at first glance this seems like another positive step in the labeling of our foods, stop and think for a minute why this proposal is arising in the first place. Despite the myriad of rules we have around labeling and manufacturing of foods, the public health campaigns on TV and in magazines, the education we get in our doctors' offices and in schools – we are not effectively combating the obesity epidemic. The article even states currently there is little evidence that the information provided on food products has had any significant impact on changing health behavior. Why is that?

I think on a gut level you know why that is. Marketing. The addictive qualities of salt, sugar and fat (Salt, Sugar, Fat by Michael Moss is a good read, by the way). Lack of time to prepare meals and incorporate exercise. Simple lack of health education, especially at an early age. The reasons are endless, and they vary for each person. The deck is stacked against us when it comes to healthy diet and lifestyle choices. While food labeling is helpful, it is not creating the impact that was hoped for.

Unfortunately I do not have any easy solutions to offer. Like anything, it takes hard work. In my case, I think about food and exercise every single day. And it's not just because I'm a Dietitian, although it does mean I'm reminded daily on the health risks related to poor diet and inactivity. In order to stay on top of what I eat and getting in daily movement, I have to plan it out. Yep, every single day I'm mentally recording what I plan to eat, where and when I'm going to exercise, and on top of that doing the same for my kids. It is a mindset that you prioritize, and I just don't think a few pictures depicting walkers and joggers on the side of a food label will catalyze that change, especially when the foods I and other health practitioners recommend generally aren't the ones with the crazy busy food labels!

While normally I am all for increased awareness and openness when it comes to labeling, I think this one might be an unnecessary burden on business, may actually increase confusion when it comes to reading the label (how much info can they fit on there anyway? ??), and generally be a giant waste of time. We need to get to real nuts and bolts of what creates behavior change, and as I said before, that is not a one-size-fits all approach.

So don't feel discouraged if you are one of the people struggling with long-term change. You are definitely not alone, and likely you just haven't hit the right messages and planning tools to kickstart that change for good. My recommendation? See a Registered Dietitian of course! Or if not an RD, at least someone with health expertise to help guide you on an individual level. While these mass campaigns to encourage health are helpful to some degree, most of us need more specific and tailored advice, especially when it comes to behavior changes that lasts. Make the time to meet with someone. Your health is worth it.


Lastly, I am curious to know, what do you think about new labeling suggestions? What, if anything, would be helpful for you to see on a label that is not already there? What do you find helpful in planning your day or reminding you to engage in healthy activities? What are the major barriers you have to implement a consistent plan? These are the questions each of us need to deal with on an individual level to come up with the solution that will work.

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